top of page

THE BLUE ELEPHANT

WHY INDIA MUST BOOST ITS SOFT POWER

An Amazon #1 Bestseller

The Blue Elephant: My Work

About the Book

How can India and the rest of the world use culture as a tool for shared progress? In The Blue Elephant, Rahul Das, a reverse migrant, consultant and backpacker explores Soft Power, an abstract topic in International Relations, by weaving together his experiences with relatable ideas.

TBE%2525252525203D_edited_edited_edited_

An Amazon #1 Bestseller

#1 in International & World Politics eBooks (ahead of Barack ObamaFareed Zakaria and Shashi Tharoor)

#24 in all books across Kindle Store (alongside J.K. Rowling, Dale Carnegie and Devdutt Pattanaik)

Testimonials

Kishore Mandhyan - Former Political Director in the Cabinet of the Secretary General of the United Nations

“There are two things that The Blue Elephant does for the reader: a comprehensive introduction to the why, what and how of Soft Power; and a cogent comparative assessment of where India stands on this amorphous but critical metric in the exercise and projection of national authority in global society.

Often used liberally in the discourse of international relations but rarely examined as to its limits and potential in leveraging hard power, Rahul Das methodically probes the non-formal – beyond military and economic power – capacities and capabilities of a rising nation-state to influence global opinion and optimise its national interest.”

Rated 4.7/5 on Goodreads

The Blue Elephant: Text

BUY NOW

Paperback (India)

Paperback (Global)

eBook

The Blue Elephant: About Me
TBE%20Rahul_Edited_edited.jpg

Rahul Das

Rahul Das’s grandfather was among the thousands who migrated to Malaysia (then Malaya) by boat during the first half of the 20th century. Even so, circumstances led to Rahul “reverse migrating” and spending his formative years in India, the country his grandfather had chosen to leave. Growing up across India, first as a reluctant outsider to now someone who considers himself as Indian as anyone can be, Rahul has had unique perspectives of the country.

A Computer Engineer by training, Rahul began his career working in Cambodia and Malaysia, before moving to Bangalore, India – where he currently resides – to work as a Consultant. Rahul has a variety of interests. He enjoys music and swimming and was (before COVID-19 struck!) a regular at the Latin dancing scene. He is a triathlete and intends to participate in the first post-COVID Half Iron Man he has access to. Rahul loves interspersing hectic periods at work with exciting backpacking trips. Several of the ideas for The Blue Elephant, his first book, have been inspired by observations he has made during his travels.

Stay in Touch

Thanks for submitting!

The Blue Elephant: Contact
bottom of page